editorial · 5 min read
How we choose products
The four-question test every product passes before it earns a place on Regeneralive.
We get pitched ~40 brands a week. We say no to most. Here's the test.
1. Does the formulation respect the science?
Real doses, no proprietary blends, the right form of the active ingredient, third-party tested for purity and potency. If the label is vague, the product is vague.
2. Is the sourcing real?
For food: who is the farm, what are the practices, can we visit. For supplements: where are the actives sourced, who's the contract manufacturer, what's the COA. We want answers, not stories.
3. Would we give it to family?
The hard test. If someone we love asked "should I take this?", what would we say? Not what would the affiliate commission say.
4. Is the price honest?
Premium pricing for a premium thing is fine. Premium pricing for a marketing skin over commodity ingredients is not. We name the second one when we see it.
We do earn affiliate commissions on the links you click. We've turned down brands who wanted to pay for placement. The economic incentive is real, but the editorial firewall is real too — and we'd rather lose a partnership than mislead a reader.