The shop
Every product, independently chosen.
353 curated products across 10 categories. Filter by certification, goal, or category. Every product passes the same four-question test before it lands here.
43 products

Four Sigmatic
Think Mushroom Coffee — Lion's Mane & Chaga
Organic arabica with a real dose of dual-extracted lion's mane and chaga.

Anima Mundi
100% Ceremonial Cacao
Stone-ground heirloom Criollo cacao from family farms in Guatemala.

Momentous
Creatine Monohydrate
The most-studied supplement in human history, in its proven form.

Thorne
Creatine
The most-studied supplement on earth, in its cleanest form.
Code REGEN10 · 10% off

Host Defense
Stamets 7® Daily Mushroom Stack
Paul Stamets' personal stack — 7 mushroom species for full-spectrum immune and cognitive support.

Loftie
Loftie Sunrise Alarm Clock
A two-phase wake-up clock built to replace your phone. Sunrise simulation, white noise, sleep meditations.

Thorne
Pre + Postnatal DHA
Omega-3 DHA from fish oil for maternal and infant brain & eye development
Code REGEN10 · 10% off

Pure Encapsulations
B-Complex Plus
Methylated B-vitamin complex with active folate and B12

Heirloom Coffee Roasters
Regenerative Organic Certified Coffee
ROC-certified coffee from indigenous-led farms in Latin America
Organifi
Original Green Juice
Ashwagandha-spiked greens powder that doesn't taste like a lawn.
Mind Lab Pro
Mind Lab Pro® Universal Nootropic
11 evidence-backed nootropics. No caffeine. No proprietary blends.

Moon Juice
Magnesi-Om Berry
Three forms of magnesium + L-theanine. The magnesium drink to actually stick with.

Thorne
Super EPA
High-EPA omega-3 for inflammation, mood, and heart health.
Code REGEN10 · 10% off

Thorne
Basic B Complex
Methylated B vitamins for the 30%+ with MTHFR variants.
Code REGEN10 · 10% off

Thorne
Omega-3 with CoQ10
Omega-3 + CoQ10 — the combo your mitochondria want.
Code REGEN10 · 10% off

Thorne
Stress B-Complex
All eight active-form B vitamins, dosed for stress, energy, and mood support.
Code REGEN10 · 10% off

Thorne
Methylcobalamin (B12)
The active, methylated form of B12 — for energy, mood, and nerve health.
Code REGEN10 · 10% off

Thorne
Glycine
Amino acid that promotes relaxation, detoxification, and normal muscle function
Code REGEN10 · 10% off

Thorne
Phytisone®
Manage the effects of stress naturally with a vegetarian formula that promotes resilience
Code REGEN10 · 10% off

Thorne
Adrenal Cortex
Supports healthy adrenal function and helps the body resist stress-related fatigue
Code REGEN10 · 10% off

Thorne
PharmaGABA-250
Contains natural-source GABA, a brain chemical to promote a calm state of mind and restful sleep
Code REGEN10 · 10% off
Rishi Tea
Organic Ceremonial Matcha
Stone-milled in Kagoshima, Japan. The matcha grade you'd whisk for tea ceremony.

Four Sigmatic
Lion's Mane Mushroom Elixir
Single-origin, dual-extracted lion's mane in a sachet. The cleanest nootropic on the shelf.
Pukka
Three Tulsi Adaptogenic Tea
Three varieties of holy basil in one cup. The most underrated adaptogen for stress.

Thorne
PS 100 (Phosphatidylserine)
Sunflower-derived phosphatidylserine for cognition and stress modulation
Code REGEN10 · 10% off
Ancient Nutrition
Organic Ashwagandha
USDA Organic KSM-66® ashwagandha capsules
Gaia Herbs
Adrenal Health® Daily Support
Adaptogen blend with rhodiola, ashwagandha, holy basil, and schisandra
Gaia Herbs
Ashwagandha Root
Liquid Phyto-Caps® for fast-acting absorption
Equator Coffees
Cold Brew Coffee (Smooth Black)
Regenerative Organic Certified™ cold brew, ready to drink

Equator Coffees
French Press Roast (Whole Bean)
Medium-dark roast designed for full-immersion brewing

Cafe Altura
Organic Colombian Coffee (Whole Bean)
Regenerative Organic Certified™ Colombian medium roast
Nordic Naturals
Ultimate Omega 2X (1280 mg)
High-concentration EPA + DHA from wild-caught Norwegian fish
Nordic Naturals
Prenatal DHA
Pure DHA fish oil for maternal and fetal brain development
Seeking Health
Active B12 with L-5-MTHF
Lozenge with methylcobalamin B12 + active folate for MTHFR variants
Qualia
Qualia Mind
28-ingredient nootropic for focus, mental clarity, and cognitive endurance
Navitas Organics
Organic Raw Cacao Powder
Cold-processed Peruvian cacao — the world's densest source of plant antioxidants
Biodynamic Coffee
Biodynamic Medium Roast
Demeter biodynamic-certified coffee — beyond organic
Muse
Muse S (Gen 2) Headband
EEG meditation headband — real-time feedback on a wandering mind
Apollo Neuro
Apollo Neuro Wearable
Wrist or ankle band that uses gentle vibration to shift nervous system state
Sensate
Sensate Vagus Nerve Stimulation Pebble
Chest-resting stone that tones the vagus nerve via infrasonic resonance
Pulsetto
Pulsetto Vagus Nerve Stimulator
Necklace-style transcutaneous vagus nerve stimulation
Mendi
Mendi Brain Training Headband
fNIRS neurofeedback headband for prefrontal cortex training
Hapbee
Hapbee Wellness Wearable
Magnetic-field signal device for sleep, focus, and relaxation modes